The Rule of Images
|Solen Lastennet at Broken Pencil|
Lewis Lapham on celebrities and leaders @ Guernica.
Label celebrity a consumer society’s most precious consumer product, and eventually it becomes the hero with a thousand faces, the packaging of the society’s art and politics, the framework of its commerce, and the stuff of its religion. Such a society is the one that America has been attempting to make for itself since John F. Kennedy was king in Camelot, and the collective effort—nearly fifty years of dancing with the stars under the disco balls in Hollywood, Washington, and Wall Street—deserves an appreciation of the historical antecedents.
Associate celebrity with the worship of graven images, and not only is it nothing new under the sun, it is the pretension to divinity that built the pyramids and destroyed both Sodom and Julius Caesar. The vanity of princes is an old story; so is the wish for kings and the gazing into the pool of Narcissus. The precious cargo that was Cleopatra, queen in Egypt, was carried on the Nile in a golden boat rowed with silver oars, its decks laden with the music of flutes and lyres, its sails worked by women dressed as nymphs and graces.
The son et lumières presented by Louis XIV in the palace of Versailles and by Adolf Hitler in the stadium at Nuremberg prefigure the Colorado rock-star staging of Barack Obama’s 2008 presidential nomination. Nor do the profile pictures on Facebook lack for timeworn precedent. During the three centuries between the death of Alexander and the birth of Christ, the cities of Asia Minor were littered with tributes to an exalted self. Wealthy individuals aspiring to apotheosis in bronze acquired first a prominent vantage point and then a prefabricated torso representative of a goddess or a general. A flattering hand fitted the custom-tailored head; as with the cover photographs for Vanity Fair, prices varied according to the power of the image to draw a crowd. read more